A CONCISE INSIGHT INTO ACTIVECAMPAIGN
A CONCISE INSIGHT INTO ActiveCampaign.
WHAT IS ActiveCampaign?
ActiveCampaign is so much more than an email marketing tool. These are the four ways you can use it to improve your email marketing.
1. Split Testing Your Email Automations.
2. Creating Conditional Content.
3. Lead Scoring.
4. Handling Order Fulfilment.
ActiveCampaign AND EMAIL MARKETING:
ActiveCampaign is a system set up to take email marketing into marketing automation.
Now to define ActiveCampaign, we can then say that ActiveCampaign is a category-defining Customer Experience Automation Platform that helps over 130,000 businesses in 170+ countries meaningfully connect and engage with their customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes.
DOES ActiveCampaign HAVE A CRM?
CRM stands for: Customer Relationship Management and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining and acquiring customers.
So, the answer will be a Big Yes! ActiveCampaign has a CRM. Clicking on the “Deals” tab in ActiveCampaign takes you to the comprehensive CRM, a feature exclusive to the Plus, Professional, and Enterprise plans. You can use it to automate and manage your sales processes.






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